I am writing with regard to Mr. Mitch Thrower. I met Mitch in April 2009 when he spoke to our employees on the topic of “Integrating Business & Sports.” Mitch’s one hour presentation at PIMCO was met with rave reviews, including the feedback listed below:

“Most interesting and useful presentation.”

“I can apply the ten tips he gave to my personal and work life.”

“The presentation was inspiring and easy to follow.”

Our employees were clearly motivated by Mitch’s presentation and appreciated his insight into work/life balance. Furthermore, Mitch was wonderful to work with pre-presentation as we ironed out details and coordinated logistics. All of us at PIMCO greatly appreciated Mitch’s willingness to speak at our April “Live Well” Lunch ‘N Learn event. He gave a top-notch presentation and we’re already looking forward to bringing him back to speak.

Sincerely,
Sarah Middleton
Manager, Employee Activities & Community Outreach
Human Resources

"I've been a fan of Mitch's 'Starting Lines' column in Triathlete Magazine for years. He has a way of capturing the essence of what it means to be in motion and to be alive that resonates with me every month. As I was taken to a Board Meeting this week, I watched our driver as she handled her cell phone, changed lanes in her SUV, and talked to me about another sub ject all at the same time. We joked about this life we lead. Not all of us (me included at this point in my life) are going to climb to the top of some Entrepreneurial Corporate ladder. But, most of us are juggling an incredible amount of data, relationships, tasks, and pressure. And, have forgotten how to say no or just slow down and be in the present. Mitch offers tip after tip about how to deal with all this in an interesting and readable way. If the title doesn't resonate with you, you're lucky and may not learn anything from this book. Otherwise, it's a great read."

"Mitch Thrower has put together an excellent collection of time-saving and attention refocusing examples and lessons. As I read this book, I could easily see the logic and value in his lessons and examples.

I have found that I can read one chapter and then focus my attention on its subject for several days, working to hone and improve my efforts in that area alone. This book can really help you to get better control of your valuable time- and due to that, it will stay on the top of my desk as a reference tool.

Overall, there is much to learn in this book and I highly recommend it."

"I had the pleasure of seeing Mitch lecture at the Stanford Business School. This book was a great follow-up to his inspirational discussion of athletics and entrepreneurship - now I know how he did it all. I am armed and ready for the work place with the nuggets of wisdom and time management tips that Mitch has sprinkled throughout - a great, fast read!"

"The book is a lot of fun to read. The author explains interesting concepts very well with personal examples and solid lessons. Because of his clever and clear writing style, anyone should be able to understand and implement his valuable advice.

I decided to give his many of his lessons a try and they actually work!

I really enjoyed this book."

"'The Attention Deficit Workplace by Mitch Thrower' is not just a gem -- it is a collection of gems. Written as a series of one or two page vignettes with a moral for each, this book is equally worthwhile read straight through in a few hours or read one or two vignettes per day over months. It can be a truly life-changing book of the calabre of Steven Covey's 7 Habits of Highly Effective People. A must read for those just starting in the business world to those in mid-career fighting to get everything into a 24-hour day."

"I'd love to have the time to read more business books. Heck read more books in general. Mitch's book is great because it packs a tremendous amount of useful information into an easy, enjoyable and quick read. The lessons that I apply to my daily work life are too numerous to list hear but suffice to say a worthy read."

"Mitch Thrower does more in one day than most people do in a month. But what is most important is that he does it with a smile on his face, and influences so many people positively along the way. This man is the master of leading a balanced life in the midst of a high stress, fast-paced business environment. The world has changed tremendously over the past ten years with the advent of the 'wireless age.' Conventional wisdom no longer applies. We need a new chapter on how to survive in this globally connected world. Mitch Thrower has provided us with this in his book, The Attention Deficit Workplace, Mitch shares with us through some real life examples, how he has been able to achieve all of his successes. Definitely a must read!"

"This book is written in a way that entertains and instructs without putting you to sleep. It includes funny but true situations that most people can relate to. It's definitely not your conventional, monotonous business guide...it's one that brings up issues in the workplace that are mostly overlooked."

"This book offers honest yet humorous stories that are all too familiar in my workplace. I even assigned my staff to read it, and it has helped us all a great deal, from managing the constant stress of mega-multi-tasking to dealing with the constant onslaught of emails. I highly reccomend this book to you and your staff!"

"Not only have I had the privilege of reading Mitch's book, but also that of seeing him speak on multiple occasions. His bold, progressive approach to life is refreshing, and he understands how to project his motivation and focus onto the reader. This book provides insight into simplifying & improving many facets of personal and professional life. It is a very easy read, and Mitch has a sense of humor that relates his concepts to all types of people."

"One of the things that really communicate Thrower's understanding about how attention deficient we really are is the format he chose to write his book in. Studies show that people are more likely to read an article if it is formatted into narrow columns and small paragraphs. The same can be said for books that are broken in to very small chapters. It makes sense to say that we are more inclined to open a book up and read it if we can finish a section in five minute increments. We love the closure of finishing a chapter and that is what this format allows."

"A book with on-point statements and parables that every business man in fast-paced business environment knows well or should have read and consider."

"The Attention Deficit Workplace nails it. It is a short, concise but powerful insite to common pitfalls in today's corporate work enviroment. It's a must read for any new young employee embarking on their career path in this eniviroment. It will help you avoid common mistakes that lead to unproductive behavior. Mitch Thrower writes this book as if he is talking to you face to face and gives you quick solutions to practice daily. It's constantly on my desk to use as a workbook."

"The book is an excellent guide in how to manage your time. It is well written, easy read, and contains funny stories we all can relate to."

"It was definately a good read. It really makes you think about the work atmosphere and how things operate. If you want to be successful in the business world I would definately recommend this book."

"This book is packed full of gems of wisdom, each supported by wonderful life stories. Every page is fun reading."

"Mitch is truly an amazing business and athletic superstar. I enjoyed every aspect of his book and recommend it to anyone that plans on doing well in this game they call life. I might even read this book again after reading it cover to cover in 2 days. Thanks Mitch, hope to see in a lecture format in the future."

"This book is a wonderful tool for success. Mitch walks the reader through a huge variety of different work place problems or errors and helps you to understand how to solve them in order to be more efficient and successful in the workplace. The thing I loved about this book was the way it was written. Each problem/issue is its own chapter and each chapter is only a bout a page long. This makes it easy to read, and it keeps your attention. It also makes it easy to put down and come back to. I would recommend this book to anyone- even if they are alr eady a successful business person."

"Mitch Thrower has put together nuggets of truth and insight to help you bring wisdom to all areas of your business & personal life. This book presents and discusses issues, gives a short story to clarify and define then offers a lesson to learn.

If you are caught up in business you need to read this for clear and concise strategies from a champion."

"I found this book to be very worth-while. The author's style was concise but also entertaining.

It's the kind of book that you can read in a weekend, but would be useful to refer back to. I've already lent it to my brother and my girlfriend, and they both enjoyed it. I've met Mitch a few times, and his enthusiasm for life and success are unparalleled."

"This is a very interesting, well thought out book. There are many short stories that keep your interest and the advice given in each story is very useful. You can read it one story at a time and don't have to feel compelled to read it all right away. A good buy."

"The thing I loved most about 'The Attention Deficit Workplace' is its applicability to real-life situations. If your a student or a business person, you will use and benefit from the many lessons and principles from this book."

"Adventure is the flavor in your fountain of youth. Seek it relentlessly; use triathlon to surround yourself with adventurous places, people, goals and dreams. "

"This book is definitely a must read to help one excel in our ever changing society. The book describes ways to deal with time management, which will help one to excel, whereas others might flounder and not be as productive."

"Mitch Thrower's 'Attention Deficit Workplace' is an enjoyable book with important life lessons that everyone should know. Thrower tells great stories in every short chapter that really relate to people on a universal level. His book is very insightful and quite entertaining to read! I've recommended it to all of my friends and family and am looking forward to Thr ower's next publication."

"Mitch Thrower offers clear, life changing suggestions to simplify life in and out of the workplace. He asks us to behave with integrity and teaches us how to separate what is important from what distracts our focus. I bought 'The Attention-Deficit Workplace' for my dear friend who is C.E.O. of a Los Angeles based manufacturing company. At his next staff meeting, he was quoting passages from the book and had implemented new email policies based on Mitch's suggestions. Everyone needs to read this book."

"Mitch Thrower has presented here clear concise examples of your business environment, tells you a story to make sure you understand the context and provides his solution or lesson learned. Champions are always honing their edge, Mitch is sharp!"

"Mitch Thrower's clever book allows the busy business exec. to get a quick laugh and at the same time learn tools to be more effective in the workplace."

"This book is not only has great stories and tips, and it really made me laugh! You can relate to each situation in the book vicariously, and at the same time is such a valuable read. I actually read it twice!"

"Not only did I enjoy this quick, humorous read, I have applied some of the strategies from the book in my personal 'attention deficit workplace' and seen surprising results. It transforms the daily grind against the clock into a powerfully motivating reminder that you can manage your schedule to maximize productivity and profits. This book is a small investment for a life changing return."

"Hi Mitch-

I write to see if you can help me find one of your articles. As a subscriber to Triathlete Magazine, the first article I always read is yours.

I enjoy your perspective, writing style, and insight. It’s just great. My favorite of your articles is one I’d love to read again but cannot find. I’d guess you wrote it in 2004 or 2005 and it may have been called “You Are Here.”

The picture you included was a satellite photo of the Hawaiian Islands with an arrow drawn into the ocean that said “You are Here”, meaning, of course, that the reader was in the ocean getting ready for the swim at the Ironman World Championships. I absolutely loved the article as you spoke of the journey we all take from our first triathlon to our last and the parallels with life. I remember reading it over and over again and making sure my friends did the same.

Today, as I get ready for Ironman Lake Placid, I’m eager to read it again. I know it will make me smile and resurrect so many great memories. Can you direct me as to where I can find this article?."

"Dear Mitch,

Thank you for the incredible words of inspiration that you have written in "You Can Fly." That article was so incredible and so inspiring that I have shared it with several people (triathletes and non-triathletes). Your words were a great reminder that when the "going gets tough, the tough get going;" that no matter our age, gender, or nationality, we all have it in us...it is just a matter of patience, discipline and a lot of perseverance.

Thank you for being an inspiration! We need more people like you on this earth!."

"Dear Mitch,

I read your article in this month’s issue and thought it quite apropos. I own a small functional training and athletic testing facility in Amesbury, Massachusetts. Each week, I put out three different articles for clients to take as they come and go from the gym. The articles vary on topics that range from nutrition to mental training. This week, I put your article on the front desk, because it is short, sweet, and to the point whether you are talking sport or not. Everyone can get something from those last few words. Great job!."

"Dear Mitch,

I really enjoyed your November 2003 Starting Lines column because it truly captured why we do the Ironman. Before I read this, I had a difficult time explaining to friends what made me do these races (Ironman Canada and Florida), and why I’m so passionate about it. I have not been able to do an Ironman for a couple of years due to life commitments, but this column really got me excited to go again.."

"Hi Mitch,

I just wanted to say thanks for your great article about sticking to healthy food choices. I've been experimenting with my diet recently, and have yet to find a regimen that sticks. Your article has been just the kick in the rear that I needed to stay focused. (Well, until Easter weekend, oops!) I'm trying to incorporate more macrobiotics into my vegetarian diet, but it's been hard to give up certain things (like cheese) and replace them with unfamiliar foods that take more thought and planning to prepare (even though I know it's worth it). Your article is going on my fridge for daily inspiration. Thanks again!."

"Mitch,

I just wanted to tell you what a superb piece of writing this month’s article is. You have simply nailed the tri experience for me. While I haven’t completed the journey just yet (haven’t made it to Ironman Hawaii), I am moving through the process you describe. I have sent your article to several tri buddies of mine who I know will concede that, yep, that's it. Thanks for putting words to the experience. Great stuff my man.."

"Dear Mitch,

Starting Lines could focus on many different topics, but you choose to highlight what I feel are the important things to be gained from life. I know athletes whose entire focus, and driving motivation, is to beat the people they train with. Competition is good, but man, does that attitude get old after a while!

After 3 knee surgeries, I’m happy just to be out there doing it. Want a new perspective on racing? Come in last place sometime. Been there. My first half-Iron effort was an under-trained and under-fueled disaster, but I still managed to limp it across the line. The medal hanging on my wall reminds me of the accomplishment…certainly something that 10 years ago, I never thought I’d be doing.

This year I got to watch Joe in his first Ironman. Nothing is more inspiring than watching that event. We never take it for granted, which brings me back to your words of wisdom in Triathl ete. Thanks again for keeping our athletic lives in perspective. As with the photo of Joe and the other 2-wheeled rider, it reminds us daily to be thankful.."

"Mitch,

Your article "Guiding Light" resonated powerfully with me, because I believe strongly in the relationship aspect of triathlon racing. I am one of the slow guys you referenced ( "10:59 or 12:59") but I really don't care. I do raise my arms at the beginning of the race and express my appreciation at being a part of what I call the "culture of endeavor" -- the people who really care about their bodies and spirits, as well as those of the people around them at the starting line.

After reading your article, I am going to redouble my efforts to make personal connections out of my triathlon participation. You spoke directly to me. Thank you.."

"Dear Mitch,

I enjoyed very much reading your Starting Lines in the February issue of Triathlete. One phrase was especially right on: "Success is not defined only by a dollar sign." In Silicon Valley, where I live, dollars are too often the sign of success, at least on the surface, until you realize that your me-too neighbor is getting a divorce, or selling the house be cause of debt, or even worse, doesn’t connect with their children as they grow up.

I have two daughters and a wife. Yes, dollars are important, especially when houses around sell for $1 million on average! But after starting triathlon in 2002, I realized that just like you said, there is more to success than just dollars. In 2004, I crashed badly on the Ironman Coeur D'Alene bike course, only to qualify to Ironman Hawaii later this same year with my family supporting me all the time, and of course, making the trip with me to the Big Island. Nothing, not even money, will ever beat the sense of success and achievement I've gotten this year.. "

"Dear Mitch,

I enjoyed very much reading your Starting Lines in the February issue of Triathlete. One phrase was especially right on: "Success is not defined only by a dollar sign." In Silicon Valley, where I live, dollars are too often the sign of success, at least on the surface, until you realize that your me-too neighbor is getting a divorce, or selling the house be cause of debt, or even worse, doesn’t connect with their children as they grow up.

I have two daughters and a wife. Yes, dollars are important, especially when houses around sell for $1 million on average! But after starting triathlon in 2002, I realized that just like you said, there is more to success than just dollars. In 2004, I crashed badly on the Ironman Coeur D'Alene bike course, only to qualify to Ironman Hawaii later this same year with my family supporting me all the time, and of course, making the trip with me to the Big Island. Nothing, not even money, will ever beat the sense of success and achievement I've gotten this year.. "

"Dear Mr. Thrower,

With four small kids and my wife at home with them, I can't really afford Triathlete Magazine. Last night, however, I made a quick stop for a gallon of milk and thumbed longingly through the magazine. I decided to indulge and got February's issue. Man, I'm glad I did.

I want to thank you from the bottom of my heart for your open sharing in the article you wrote at the beginning of the magazine. I don't know what to say. I could actually feel the morning sunshine and gentle breeze blowing in your room, and envisioned using the same statement--"What are you going to be today?" -- with any one of my four kids.

Parents and parenting are truly a blessing. Parents are able to shape lives, for good or bad, with very simple statements. It sounds like your dad was exceptional. I lost my mother four y ears ago to breast cancer, then had to explain to the kids two years ago that mommy had the same thing.

Praise God, she is doing perfectly, but it is in these situations that we find ourselves struggling through that truly make or break us. I have chosen, through faith, to let them make me a better man. I haven't raced triathlons since 1998 when I only had two kids, but Janelle and I are planning to team up for the Tupper Lake Tinman here in NY. After going through some really rough years, I see 2007 as a time of turnaround and change, and I plan to make racing a part of that again.

Thank you, brother.

Be today what God made you to be, and what your father knew you could be "

"Hi Mitch,

I read your article called "Finding Your Purpose" in the magazine and I wanted to tell you how awesome it was. Although I have not made it to Kona, (I’m planning on competing till I'm 80 or so to age-group qualify) I did make it through Ironman Arizona in '06 and Coeur d'Alene in '07. Man, you really captured the essence of the day. Just wanted to say thanks for the contribution! "

"Dear Mitch,

As I thumbed through Triathlete last night, I came across your article on page 20. Wow. I could close my eyes and imagine the events in Kona unfolding just as you described: the tastes, the sights, the sounds, and the burning impression of an Ironman event. Now that my first Kona taper is clearing my body and soul of angst and doubt, I am beginning to see and feel again what is truly possible. After reading your article, I am looking forward even more to stepping into a dream eleven short days from now!."

"Dear Mitch Thrower,

As a two-time Ironman finisher, sport psychologist, and lead author with Terri Schneider of The Triathlete’s Guide to Mental Training, I appreciated your August editorial on the power of the mind. When I ask triathletes whether the mind is less than, as, or more important than the physical side of our sport, the majority always say more important.

Though I don’t even believe that (all the mental stuff in the world won’t help if you’re not physically capable of going the distance), the mind is an essential piece of the triathlon puzzle and, at the end of a race, what gets you to the finish.."

"Hi Mitch,

My name is Eugenia Jajati. I’m a newbie triathlete from San Diego, currently living in Mexico City. With only a few sprint and Olympic and recently a 70.3 under my belt, I still consider myself in the student category of the sport. I would like to express my thanks to all you guys at Triathlete Magazine for giving us each month such great reading material, cool info and above all, motivation! I especially enjoy Starting Lines! Even after I read the mag cover to cover I find myself going back again and again to your column as a great source of cool in spiration!."

"Mitch,

Great editorial! You manage to motivate me monthly. “The tragedy of life is what dies inside a man while he lives.” - Albert Schweitzer. Keep up the good work!."

"Dear Mitch,

Triathlon celebrates the possible. We get up early and work out for hours, most of us 6 days per week. For all the investment, we get something extraordinary. We get the opportunity to use this human machine at the highest level possible in events that redline your physiology for as short as 40 minutes or as long as 10+ hours. We get to show up on race day like graduates ha ving done all the hard work and preparation ahead of time -- all we have to do now is enjoy the ride. Finishing the race or meeting your goal is winning in itself. We live differently than anyone else so that we have the privilege of celebrating the possible in a unique way.

We also, in pushing our bodies so tenaciously, celebrate the possibilities of the human form. We have always loved the beauty of Gods’ creation and always will. We are designed to be impressed by one another. Congratulations to Fernanda Keller and the women in all editions of Triathlete’s swimsuit issue.

Congratulations to the men who have appeared in the same. Our artists, poets, songwriters, and movie makers celebrate the human form. Every time we athletes hit the pavement or slip into the water we celebrate the possible. How wonderful that Triathlete Magazine does the same.."

"Hey Mitch,

Your article "Find Your Purpose" is awesome! It really got me fired up! You really pinpointed the pre-race feeling, and reading your words gave me the pre-race high as I read it sitting in my office on a Wednesday morning at work. Nice job, Mitch. My girlfriend and I will read it again this Saturday morning on the way to our next race.."

"Dear Mitch,

I just read your editorial, "Remember What It Feels Like at the Top of the Mountain." I love reading stories like this one from fellow athletes who put their own perspectives on our sport. I've had similar feelings myself lately, not from lack of desire to train but rather lack of time. I'm working full time and working my way through the CPA exam. Just the other morning I woke up at 6 AM to ride my new bike for 20 minutes before work, stretched for five minutes, then crawled back into bed when I realized that it wouldn't be fun to ride when I was so mentally exhausted. Not every day is like that, but that’s happened a lot more than I would like. But it was nice to read a perspective from someone else going through similar, but different feelings.."

"Dear Mitch,

I just had to drop you a note and say how much I enjoyed your column about your dad. As an aspiring (sometimes aspirating) writer, I can't help but acknowledge a well-written piece. It was short but conveyed many things well. I enjoyed your perspective on your relationship with your dad, and I totally identified with your observations about how competing in triathlons can be so affirming and life-changing.

But I had to drop this note (something I have never done before) because I was so relieved to read about you and your dad hating to get in the water. Ditto. It is the worst-- except if you are doing it in perfect lake, ocean, or outdoor pool on absolutely perfect warm, beautiful day.."

"Dear Mitch,

I just had to drop you a note and say how much I enjoyed your column about your dad. As an aspiring (sometimes aspirating) writer, I can't help but acknowledge a well-written piece. It was short but conveyed many things well. I enjoyed your perspective on your relationship with your dad, and I totally identified with your observations about how competing in triathlons can be so affirming and life-changing.

But I had to drop this note (something I have never done before) because I was so relieved to read about you and your dad hating to get in the water. Ditto. It is the worst-- except if you are doing it in perfect lake, ocean, or outdoor pool on absolutely perfect warm, beautiful day.."

"Mitch,

I have met you a couple of times in Malibu and Kona.  I have just started getting involved in triathlons as a competitor as well as with our brand ambassadors and athletes.   I just wanted to let you know that your February Editor’s Letter moved me and made me cry. Fantastic job.."

"Hi Mitch,

This is the first time I have written to you. I received Triathlete magazine as a Christmas present, which I have enjoyed. I have run a couple of marathons, and half marathon, and am curre ntly training for a half marathon on September 28th of 2003, in memory of my dad, Sid Heffner, who is in the final days of Alzheimer’s. I wish my dad could see me run this one, but he will be unable to do so. He is literally day-to-day now. As I watch him, and read your article titled “Indelible Ink” I agree totally with you when you say, “If you were given a gift of 20 years how would you spend it?” Those of us who know endurance sports realize they are easily addictive. As I write this, I have a spring marathon in my sights, two summer triathlons which I am training for, a fall marathon, and in 2005 I am planning a 50-mile ultra marathon.

In all of them, I will have thoughts of my dad as I pass each mile. My dad, and brother were watching a televised triathlon years ago, and my dad commented, “Those guys are probably in the best shape of any athlete to be able to push the body that much.” He was right, as was your article. I thank you and your magazine, and hope you guys are around another 20.."

"Mitch,

Your article “Just 1° Better” was so very inspiring to me.  It made me realize that I have a few areas in my life where I could raise the bar."

"Hi Mitch,

Your article on page 12 of the October 2005 issue of Triathlete was awesome.  You found a way to uniquely capture all of the emotion and sentiment from a beginning, curious triathlete all the way to the Kona Ironman.  All the trials, all the excitement, everything.

I just finished my first tri in Carpinteria, California a few days before I read your article.  It really hit me. That article sent chills down my spine, it was as if you knew every emotion and thought I had experienced.

It’s the unique level of insight that you and others have at the magazine that make it so powerful.."

"Hi Mitch,

I just wanted to thank you for your continued, consistent, honest, exciting, fun approach to showing all of us the true meaning of being a triathlete and an Ironman. I have been living in Minneapolis for three and a half years now after moving from San Diego. I continue to pursue my goal of doing an Ironman every year. So far so good. I am constantly asked why and how do you do it?  I always give them my best and honest answer but if they want more, I give them a copy of one of your Starting Lines articles to give the best answer about what it takes and how enjoyable it is.

Thanks Mitch, for helping me and others read about how truly inspiring and life-changing this sport is. It has helped/saved me and I can’t wait to train tomorrow!."

"Hey Mitch,

It was really nice meeting you and I enjoy reading your column in the magazine. It was a really great run this morning and I wasn’t sure how well I would do because I haven’t run a serious 10k in years. I thought I did pretty good and had fun. I have been doing triathlons since 2002, but I’ve been a runner for almost 30 years. I have been blessed to have done the Hawaii Ironman three times and several shorter triathlons in between.

It’s been a difficult several years with my wife Sunny’s illness, but we take it one day at a time, stay positive, enjoy our good days and get through the bad ones. I tell everyone that Sunny is the true Ironman of our family and she and the many others who suffer serious illnesses are the true heroes.

Please give my best to Huddle and I am hoping I will see him this week. I was in the Multisport camp for the Keauhou half Ironman back in 2003 and since then I have stayed in touch with P aul, Paula, John Duke, Roch and Heather when I can. They are so nice and I have been fortunate to have met so many others through triathlons and now I met you!

Race safe!."

"Hello Mitch!

I’m an avid reader of your Starting Lines articles in Triathlete. There’s one particular article that I read quite a while back and I believe it was titled “Adjust Your Swim Cap”--or at least you used that phrase a few times throughout the article. Unfortunately, I can’t find that issue lying around anymore and I was wondering if you had an electronic copy of that particular article? I checked the site, but didn’t see it out there. That article really struck home with me and I wanted to quote you in an upcoming inspirational speech I’m giving. Any help you can offer would be greatly appreciated!."

"Hi,

I’ve been wanting to drop a note to thank you.  I am a triathlete in the process of training for my second Ironman, Arizona, on April 9, 2006. I work full-time & I have two ’lil ones – Maggie, who is two and half, and Mia, who is 9 months. Every month when Triathlete arrives, I go right to Starting Lines. Your words are always both encouraging and motivating!  My husband is not a triathlete, but he is the best supporter of this sport & me (through all my training). He does run marathons and he loves your writing too!  I picked him up a copy for of your book, Give Me Ten Seconds and I’ll Change Your Life, and he said you nailed it!  Plus it was great to hear about your dad & the Yule Log. As we are from Long Island, New York, the Yule Log was a holiday staple and a great memory!

Thank you again & keep up the great work!."

"Mitch,

I just received the October issue of Triathlete and read Starting Lines.  I was moved to tears and motivated to take my racing to the next level.

I am a mother of two young sons who just completed my first full tri season.  Right now in my life, simply finding the time to train is as hard as the training itself.  I do what I can, when I can.  The ideas of a strict training schedule and races longer than a sprint seem like such luxuries.  Reading your words drives it home that every stroke and mile is worth it because of those hours of preparation I show up on race day and race. I love that my boys see me living a healthy lifestyle and striving for goals.  But, when it comes down to it, my races are for me. 

We all need something that grounds us.  I am lucky enough to have found triathlon.  For me the progression of becoming hooked on tri was just as you described.  I will use your words as inspiration to train for next season and improve on this year.  As circumstances change and I have more time to devote, I hope to pull out my tattered page from Triathlete and read those same words before my own Ironman.

Thanks for such a motivating and poignant perspective on the sport.."

"Hi There,

The season’s winding down.  I meant to write after I read the article you wrote, printed at the front of Triathlete after Canada.  I really liked it.  You must have been one of the names called at the rolldown.  I was there as well — more exciting to watch than the race.  Unfortunately, they didn’t roll down to me.."

"Dear Mitch, 

Thank you! Your simple words on my wall impact everyone who walks into my office.."

"Dear Mitch,

As a newcomer to the sport of tri, I can only say that your “You Are Here” article in the October issue of your magazine has really summarized the last six months of my life.  Due to the excitement of completing my first race, our provincial tri association allowed me to write an article on my first tri experience, and subsequently provided me with one year’s worth of space to write on my road to the 2007 Penticton Ironman.  As a budding writer, I can say without reservation that your writing style is incredibly captivating, and one that will provide me with some inspiration in my penmanship.."

"Hi Mitch,

I read your article on this bright and sunny minus-38 degree Celsius day here in Canada’s north. As I read, I realize that for the past 7 years I have been expanding my jar daily and I love my life!  I was a late bloomer when it comes to running and triathlon.  I was 34 years old before I had a life-altering weekend at the New York City Marathon. I was almost 200 pounds at that time and beginning a running program that changed my life forever.  Three years and three marathons later, I learned how to swim and did my first triathlon.  Two years later, I did my first Ironman in Lake Placid and two months after that I met the love of my life at a race in Nova Scotia.

Robert is a great runner and triathlete and was interested in completing his first Ironman.  We fell madly in love, but after three months of dating Robert was offered a job in the Canadian North and left Nova Scotia just after Christmas.  Needless to say, I was devastated.  One month after he left, I made the decision to give away all I owned (except my bike) and join him in the north.  I am very happy to report one year later that I am gainfully employed at a power corporation in the Northwest Territories and we are loving our Northern life experience. 

In 2005 we made the trip to Penticton and we are both training for Ironman Canada this year. We figure it’s easy to train for an Ironman in Hawaii or California. So as we overcome training challenges of living in the north we are happy to say that it is going well.  Our jars continue to expand...together! 

Thanks for your great article. It felt like you were writing about us!  Triathlete magazine keeps us motivated and in touch with what is happening in the sport and keeps us focused on our goals.."

"Mitch,

I must admit that I have read your article “Let’s Go” at least 10 times to myself and am in the middle of sending the article to members within my tri club, Dallas Athletes, with my suggestion to read it as many times as it takes to get it to sink in.  Our group is nothing more than a conglomerate of Major Type A’s (like most tri clubs) and we all, myself included, seem to focus on the insignificant things instead of the big picture. 

I’m competing in Ironman Florida in a few months--my first Ironman--and your article hit home.  Thanks for the reminder.."

"Hi Mitch,

I really enjoyed your article about your dad and triathlons in the February issue. Triathlons certainly do take us to special places. I thought you might be interested in the attached which describes my journey as I tackled my first Ironman this past July in Lake Placid.."

"Dear Mitch,

I am absolutely blown away that you included me in your article titled “The Kona Inside You.” The fact that you had Normann, Michellie, Natascha and me in the same sentence was something nobody would ever have expected.  I had to read it a couple of times myself.

Completing my sixth Ironman (first Kona) this year was a dream come true. I pray I can make it back there again some day.  I am still racing as an age-grouper and have not gone the way of Physically Challenged yet.  I have had some pressure to go that direction, but I’m just not ready.I just wanted to share my gratitude for your acknowledging my effort.  I am beyond moved!!!."

"Hi,

On a fateful Google search of something only vaguely related, I landed on your blog. I am not a triathlete but I read your entry of your encounter with the lady with Parkinson’s on your flight to London - it caught my eye because I’ve just returned home from living there for two years. I thought it was an absolutely fantastic entry. I work with people with a wide variety of illnesses who have taught me more about living than I could ever express. The fact that you showed her kindness and sensitivity when you come from a completely different perspective of the physical world made me smile. I’m sure she will always remember it as well.

Good Luck in all your triathletic pursuits!."

"Mitch,

Starting Lines in the June issue inspired me to go and find Tom Hill’s book. I enjoy your monthly discussion.  It sets the tone of the entire issue for me.  Thanks.."

"Mitch,

I just had to compliment you on your article “Shadow of an Ironman.”  I have been in the sport about four years now and started training for my first Ironman — Coeur d’Alene — a couple weeks ago.  I have copies of your article on my fridge at home and right in front of me at the office.  I have given it to friends who wonder why they never see me anymore and why I would want to do this to myself.  After reading it, they do look at me differently, and I can almost see them visualizing themselves doing it.  Anyway, great article.."

"Mitch,

I was recently cleaning out some back issues of Triathlete and came across your editorial “Fix Your Swim Cap.” This was very insightful for me as I am at a somewhat distressful time in my life. Your words helped me make some major and difficult decisions that I know will allow me to move forward.

It is not often I read editorials in any magazine, and I suspect most would find such sage advice out of place in a triathlon magazine.  However, I am eternally grateful you found the wisdom to include such advice in your column. It has hopefully affected my life for the better.."

"Hi Mitch,

Your ‘poem’ is beautiful and I’ve kept it and will never let it go! 

I’d like to send it to a friend who will be doing an Ironman and am wondering if you could send it to me via email? Before my first Ironman in 2003, I read this and it was very moving… brought me to tears.

Thank you for your help!."

"Dear Mitch,

I had to email you!  Your May 2006 Starting Lines really hit home.  Not the throwing-up part (I am sincerely sorry for what you went through) but for pointing out that we are poisoning our bodies with bad choices of food. You really made me think. 

I have been competing in triathlons for 19 years.  If I ate like I trained....Wow, I am sure I would be 100 percent faster and more physically fit. Why would I spend 4-5 hours of training and then make bad choices on what to eat?  A candy bar, cookies and a few, OK, a lot of fries are always creeping into my nutritional plan.  I am consistently making bad choices and I need to stop! 

So, thinking along the same lines as you, whenever I want or am tempted by something I shouldn’t have I just say to myself, “If I eat this I am going to throw-up!”  So far it is working!!  Thanks for a reality check.."

"Mitch,

The first time I met you, you gave my buddy and me a ride to my car after you completed Ironman in Kona last year. You were inspirational. I read Starting Lines every month and last month’s article really made an impact on me. You make sense. You continue to be an inspiration. I have given the article to everyone on my triathlon team. We are gearing up for a few big races this year—Honu, Collegiate Nationals, Wildflower, Xterra, and Ironman Kona — and I am already making my schedule in reverse order. Thank you so much for you continuous inspiration and insight. I hope to see you at some races in Hawaii this year.."

"Mr. Thrower,

I was impressed and touched by your recent expression about friendship in life and in triathlon.  What an apt description of the most genuine aspect of multisport.  I’m new to triathlon myself, but in the two years since I endeavored to complete my first sprint distance triathlon and then, subsequently, begin the climb towards Ironman distance — 2006 is my goal, I’ll be 32 then. I’ve met some amazing people along the way.  Most importantly, I’ve formed friendships that will last a lifetime.  There is something to be said about individuals who make the journey of life an adventure that incorporates healthy living, setting and achieving goals and building lasting relationships.   Without the help and encouragement of friends and family there would be little point in ever crossing a finish line.  Life is always sweeter when we’re willing to share with others the courage we have discovered in ourselves.

You are a good writer and I look forward to reading your Starting Lines each month.  I wish you success in 2004. "

"Dear Mitch,

It’s about 4:30 a.m. here in Lawrence Kansas.  I’m a 52-year-old age grouper and I like the encouragement I get from Starting Lines.  I started my triathlon training in January 2003.  Did two Tinman Triathlons and then Ultramax.  This year I did Ironman Coeur d’Alene and the Midwest Meltdown half.

On an easy training ride one week ago, I crunched my shoulder – fractured the right clavicle and scapula.  The pain has been pretty intense (particularly since I try to get off the drugs as quickly as possible. I think they slow down healing) But it was nothing compared to the emotional devastation I felt when the orthopedist said that I could do no training, not even walking, for eight weeks.

My personal belief is that the sooner I start getting blood flowing and work on movement, the sooner my body will know what it has to fix.  When I fractured my foot last December, I quit wearing the boot after about a week, and just wrapped my orthotic to my foot with an Ace wrap.  In six weeks, I was back to run training for Ironman Coeur d’Alene.  In the meantime, I also worked on the bike trainer and did some swims.. "

"Aloha Mitch,

I always look forward to reading your column in Triathlete. You often write from the heart.  In our hyper-speed culture, where the focus is on shaving seconds off of every one of life’s activities, it is vital to honor the intelligence of the heart. Thanks!."

"Mitch,

I’m writing to you from work in Thousand Oaks.  I just got done reading your Starting Lines in this month’s issue of Triathlete entitled, “Lessons Learned.” 

I just wanted to thank you for your consistently good writing and insight.  I have been in triathlon for four years now - I’m 31 - and I ’ve been a subscriber to the magazine for the same amount of time.  I always enjoy reading what you write — you provide wit and solid perspective to life and multisport.

Thank you and keep it up.  I recently moved from Indianapolis to Thousand Oaks, California and I have to say that it’s very nice to actually go running in December without having to gear up for those Hoosier winters.  I’m going to tackle my first Half Ironman in 2006 and my goal is to do a full Ironman in 2007.

I’ll be reading what you have to say all along the way "

"Hi Mitch,

I really like your article “The Shadow of an Ironman’” featured in Starting Lines in the November 2003 issue of Triathlete magazine. Can I locate the article somewhere in some website? Or do you have a soft copy? Would you give me the link, or email me?."

"Mitch,

I have been slightly depressed lately and your article has helped me a lot! Last January 2004 I broke my foot and I had to have surgery on my sesamoid that May.  After infections and other issues, I was finally released back to work and triathlon training in September. That left me roughly 70 days to go from zero to Ironman Florida.  Friends, pros and coaches all said it was impossible but I had to try.  I had promised Mr. and Mrs. Pack that I would race and fund-raise again this year for their two children, Troy, 10, and Alana, 7, who were struck and killed by a repeat-offender drunk driver on 10/26/03. I eventually found a small support group of friends and a coach who would take on the impossible.  To add to the problem I was having shoulder problems and did not swim until Ironman Hawaii. I was a race official there. After Hawaii, I saw a shoulder specialist and he wanted to do surgery on Ironman Florida race day…but I put that off! Instead I went to Florida with only three days of swimming for the entire year.  With motivation, perseverance, a support group and some angel power above (thanks Troy and Alana) I was able to survive and actually race this event.  I set a PR in the swim (impossible!) and did a negative split on the run.  Overall, my time was just 34 seconds slower than the previous year.  Not too bad for an abbreviated training season.  Many people were absolutely amazed, including my pro friends, the Lieto brothers.  My coaching friends now use me as an example.

With the beginning of ’05, I was starting to ramp up the training for a new season and to get ready for Ironman Canada.  Then the unimaginable happened. While working around the house, some lumber fell and broke my other foot.  I am going to be on crutches for at least 8 weeks and I will find out Monday, January 24, if I need surgery to pin the bones and fuse a joint.  Naturally this injury depresses me thinking that this will be a repeat of last year.  The only race I am scheduled for this year is Ironman Canada. 

I try not to dwell on the negative and think of the positives. Your suggestion of writing down the good things/memories is great! Always count your blessings! I will start a journal and leave it for my 7 year old daughter to read in later years.  I have many great blessings/memories including my wife and daughter, racing on Ali’i drive at the Keauhou Kona Triathlon half Ironman and  running in different countries —Australia, Canada, Mexico, the Caribbean, Europe, Alaska, etc.

I became an USAT race official last year during my injury.  I have the opportunity to give back to the sport I truly love.."

"Dear Mitch,

Excellent Starting Lines this month!

After reading your intro, I immediately grabbed my Moleskine notebook and started writing my happiest and most motivating moments. I will have this posted as an entry on my personal blog very soon.."

"Dear Mitch,

I just wanted to send a short note to say that your message on page 18 was really great. It captures my life very well and I find it’s a love-hate relationship. I look forward to times when I can take a break from training but as soon as I get there I start missing the time for me.

With two kids, a wife and a busy work schedule that keeps me traveling monthly from Atlanta to Los Angeles, it’s always nice to hear someone else share their views and have it resonate.

Thanks for taking the time to put it in writing.."

"Hi Mitch,

I am sure you have a million emails to read, however I wanted to tell you how much I enjoy your articles! I have to say that I was so inspired by your article in the November issue. I am a newbie in the triathlon world.  This summer I turned 30 and was determined to be in the best shape of my life by my birthday.  Well, I don’t know if that actually happened, but I did survive my first triathlon.  It was just a sprint triathlon, but if you would have talked to me at the finish line, I would have sworn it was Ironman Louisiana.  Actually, I had the time of my life.  I didn’t set any time limits for myself. I just wanted to cross the finish line with a smile.  In fact, I made each transition with a smile.

I am sure this you have heard this story many times. However, I just have to say that I am now addicted to triathlons and by reading your articles I want to eventually participate in an Ironman (not just as a volunteer, either.) I was so touched by your article, “This Road Leads to Kona ” and I thank you for the inspiration.  You have such a gift for writing!!!

Thank you for taking the time to read my email (sorry it turned out to be my very own article), but I just had to email you and say what an awesome job you do!!!  I am looking forward to reading your next article in December’s issue.  Thank you so much.."

"I've been a fan of Mitch's Starting Lines column in Triathlete Magazine for years. He has a way of capturing the essence of what it means to be in motion and to be alive that resonates with me every month.”"

"Mitch Thrower does more in one day than most people do in a month. But what is most important is that he does it with a smile on his face, and influences so many people positively along the way.”."

"Mitch has achieved that rare place in life that many seek - self actualization. His endeavours have helped many and he conducts his life with the highest integrity. It is a pleasure to endorse Mitch.”."

"Competitive spirit, fierce determination, business acumen, broad reaching experience and great values. You'd be hard pressed to find someone who combines all of these, but that is Mitch. If you get to work with him, consider yourself lucky; if you haven't yet, try to.”."

"Mitch is an extremely motivational leader. He inspires in his colleagues the confidence to achieve greatness. He constantly has new ideas and creative approaches. Mitch is dedicated, hard working and has exceptionally high energy levels. Working with him is not only stimulating and challenging, it is also tremendous fun.”."