Mitch Thrower: Author, Financier, Entrepreneur, Co-founder of Active.com and 20X Ironman Triathlete. (co-founder of The Active Network, Inc.), (founder and CEO, BUMP.com)

A Brief History of The Yule Log
Time Magazine
December 25, 2008

"Mitch Thrower, son of the Yule Log's creator, isn't sure his father would agree. "If my Dad was around now, I suspect he would have preferred the traditional WPIX Yule Log," he says, "because of the sentimental value for millions of people, and the power of tradition."

Yule be watching: The televised Yule log fire is a holiday tradition that borders on obsession.
The Vancouver Sun
December 23, 2008

"When you are full of bird and Bailey's on Christmas Day, nothing is more comforting than the glow and crackle of the flat-screen TV.

"If you thought Yule Log TV was just your guilty pleasure, you thought wrong..."

First screen saver and music video originally fires up in 1966
The Vancouver Sun

"Sometimes the best ideas are the simplest ones and Yule Log TV is one of the simplest ever.

"It also turned out to be one of the most prescient..."

Here's to the yule log, the hottest thing on TV at the holidays
The San Francisco Chronicle
December 21, 2006

The Hot Show on Christmas Day
The Washington Post
December 18, 2006

"In a way, it was the first music video," said Mitch Thrower, whose father came up with the idea, "and the star was a burning log."

"The log has burned for so long, at least in New York, that many anticipate its return..."

Christmas 'Yule Log' - regular and Hi-Def: TV's first music video still a ratings winner after 36 years
msnbc.com
December 18, 2006

"Mitch’s dad, Fred Thrower, then general manager of WPIX, lit the log in 1966. He was looking to do something different as a holiday gift for viewers, and figured it wasn’t much of a sacrifice to cancel the scheduled Christmas Eve showing of roller derby and substitute a three-hour televised fireplace.

"Gracie Mansion, the home of New York City’s mayors, volunteered its majestic fireplace — a move it regretted when a spark burned..."

TV's "Yule Log"
Burns Bright at Age 40
Yahoo! Tech
December 18, 2006

"What's the Yule Log, you say? If you grew up in the New York metropolitan area, as I did, the words are filled with kitschy nostalgia and conjure a Christmas tradition that transformed TVs into fireplaces that threw no heat. WPIX-TV ran a 7-minute loop of..."

Return of the Yule Log tvparty.com
December 18, 2008

"The historical special, produced by WPIX, traces the history of the Log, including the first filming at Gracie Mansion in 1966. "A Log's Life" also contains interviews with Mitch Thrower, the son of the Log's creator Fred Thrower; Ellen Stern, author of Gracie Mansion: A Celebration of New York City's Mayoral Residence; Thomas Vinciguerra, the New York Times contributor who has extensively researched..."

TV Offers Competing Yule Logs on Dec. 25
The Washington Post
December 17,2006

"Mitch's dad, Fred Thrower, then general manager of WPIX, lit the log in 1966. He was looking to do something different as a holiday gift for viewers, and figured it wasn't much of a sacrifice to cancel the scheduled Christmas Eve showing of roller derby and substitute a three-hour televised fireplace..."

Forever Ember: 'Yule Log' Story
New York Daily News
November 29, 2006

"The special includes interviews with Gracie Mansion historian Ellen Stern as well as Mitch Thrower, the son of Fred Thrower, father of the log. Thrower conceived the log as a holiday gift to apartment-dwelling New Yorkers who were deprived of real fireplaces.

"Except for a 10-year interruption from 1990-2000, when bean-counting scrooges decided..."

WPIX-TV New York's Yule Log Celebrates 40 Years
PR Newswire
November 28, 2006

"The historical special, produced by WPIX, traces the history of the Log, including the first filming at Gracie Mansion in 1966. "A Log's Life" also contains interviews with Thrower, the son of the Log's creator Fred Thrower; Ellen Stern, author of..."