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Beta Sway Interview​

Beta Sway Interview

Endorphinum is a movement for those who don't want to be part of the masses--those who embrace city living and use it to catapult themselves to new levels of athletic prowess. Founder Carlos Pinto calls them "Urban Sports Guerrillas." Endorphinum publishes an online magazine directed at these pavement conquerors.

Beta-Sway is a monthly e-zine for urban athletes that features profiles of endurance athletes, training tips, hot new sports gadgets, and unique photography. The mag takes its name from the high-end endorphins, called beta-endorphins, that give athletes a sensation of euphoria in the face of exhaustion or pain. Beta-Sway encourages readers to "join the urban sport guerillas on ENDORPHINUM.DE, read BETA-SWAY MAGAZINE, and be a 100% legal drug user!"

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